Did you know that the average Cart Abandonment Rate (CAR) is now at 68%.
So what exactly does CAR mean? CAR refers to the number of people who initially try, or set out to make a payment online but abandonment the payment because of a barrier, such as:
– too many steps and forms to complete
– the payment experience was not mobile friendly
– users are required to signup before the can make the payment
– the process was taking too long
While most online payment system have 4-5 steps… splink only requires one simple step. splink only asks for the minimum required details, which makes it easier for your customers to pay you.
Are your customers abandoning their payments because you have too many barriers?