Barnardos National Collection Day

September 15th is the biggest day of the year for Barnardos Ireland. Their national collection day reaches prospect donors via social media, radio, TV, events and ambassadors.

With the expectation of large amounts of donations coming through, Barnardos needed a simplified donation link that would allow them to track the origin of donation, the messaging that brought in that donation, the location of that donor and generate an automated thank you to that donor. Sounds complicated? Not with splink

We created a custom platform that allowed Barnardos to create different donation links for social media posts, corporate sponsors and regional specific campaigns…. (And it was all done within a matter of minutes.) You can now create different “donation links” (splinks) for specific campaigns, ambassadors, events and locations. See for yourself with Barnardos’ examples –